“Not living up to your reputation is an unforgivable crime.”
 
Porfirio Rubirosa, Café Society, Socialities, Patrons, and Artists, 1920-1960

For more on legendary ladies' man Porfirio Rubirosa, check out "The Million Dollar Studs: Viagra Society."

Image Credit: The Million Dollar Studs

The Million Dollar Studs by Alice-Leone Moats. NY: Delacorte Press. 1977. Available for purchase at Nick Harvill Libraries, here.

“The highest stud fee paid to date for a service by a thoroughbred stallion is $100,000. That may not be hay, but it is when compared to the sums collected by human studs from rich wives.”

Alice-Leone Moats

“Those who are rich by inheritance tend to be unimaginative about spending money.”

Alice-Leone Moats

“I am the same as thousands of other men who have fallen in love and married. But I’m a monstrosity. Why? Because I have made the mistake of loving and marrying heiresses.”

Porfirio Rubirosa

In the heady days of café society, there was a subset that in hindsight might now be called “Viagra society”—the lust and wealth-driven men who bedded and wedded the wealthy heiresses of the mid-20th Century. We are fortunate that Alice-Leone Moats was there to record their exploits in The Million Dollar Studs. Moats was born into old society but loved intrigue so much that she interacted with the nouveaux riche café society types, and she writes about them here as friends and social acquaintances. She even finds herself a supporting player in the drama, offering advice to Barbara Hutton’s father, overhearing conversations in powder rooms, and attending the debutante balls that placed wealthy heiresses on the marriage market. 

The story of The Million Dollar Studs begins with the Russian Revolution, when the Mdivani family fled Georgia with their lives but not their fortune. Not to worry, somewhere along their perilous journey to Paris, they acquired a phony royal title, which they would use to great advantage in their quest to replenish the family coffers. There were five Mdivani siblings: three brothers and two sisters. One of the sisters, Roussie, proved as conniving as her brothers. She stole Jose Maria Sert from her mentor Misia Sert. However, it is the male siblings who became known as the “Marrying Mdivanis” that are profiled here. Among their conquests were leading actresses of the silent film era, whom they bankrupted, and heiresses like Barbara Hutton, Louise van Alen, and Virginia Sinclair.  

If there is a heroine in this sordid tale, it is Louise van Alen, a young heiress related to Astors and Vanderbilts. She married two of the Mdivani brothers and somehow lived to tell the tale. Against the better judgment of her family, she first wed the most handsome of the three, Prince Alexis. He divorced her to marry Barbara Hutton, becoming the first in Hutton's rogues' gallery of husbands. Barbara soon divorced him, leaving him with a generous settlement that was disbursed among the surviving Mdivanis when he died in a 1935 car crash. Around this time, Louise married Prince Serge Mdivani, the least handsome, particularly in his later years.  In some photographs, he is so rotund he resembles Elsa Maxwell. Prince Serge must have had charm, however, because Louise was disconsolate when he died after falling from his polo pony.

Serge was terrible with money, but his estate contained a legacy from deceased brother Alexis.  Half of that went to Louise upon Serge’s death. In this roundabout manner, Louise saw some of divorce settlement to Alexis returned to her, as well as the small fortune that had been settled upon him by her romantic rival Barbara Hutton. As result of Serge's death, Louise became the sole woman to actually make a profit from marriage to a million dollar stud. In estate negotiations with the surviving Mdivani siblings, she relinquished Serge’s share in real estate worth $4,000 in exchange for  shares in the Naphtha Oil Company. Naphtha soon struck oil, adding $6 million to Louise’s already substantial portfolio.

The second half of the book concerns legendary lover Porfirio Rubirosa who had something much grander than a phony title to offer his heiresses. In spite of Moats’ proper upbringing, she is not above investigating why he was so valued as a lover, interviewing his conquests about his size, tumescence, and stamina. She even quizzed Jerome Zerbe on his famous statement that Rubirosa’s equipment resembled “Yul Brynner in a black turtleneck.” 

Rubirosa married his way into the Dominican Republic diplomatic corps, offering much more than merely his credentials. Stranded in France during World War II, he didn’t let occupation by the Nazis interfere with his hedonistic lifestyle. As Moats writes, even during wartime, “his only suffering was due to his old nemesis, ennui.” Ultimately, Porfirio married both Doris Duke and Barbara Hutton and carried on an affair with Zsa Zsa Gabor that enthralled the gossip columnists for several years, reaching its apogee when he allegedly gave her a black eye.

Alice-Leone Moats does a masterful job of telling the story. Her tone is more cheeky than moralizing. However, given the foolishness of the heiresses and the fecklessness of the Mdivanis, she cannot help but occasionally inject moral reproach into the tale. In fact, at the book’s conclusion, she points out that the studs frequently died as result of toys given to them by their benefactors (Alexis Mdivani and Rubirosa in crashes of their sports cars and Serge Mdivani on his polo pony). 

ON THE "MARRYING MDIVANIS." “The background the Mdivanis invented for themselves had the defect of being terribly hackneyed. Right after the Russian Revolution, exiled princes who had lost immense estates, splendid palaces, and fabulous jewels were a dime a dozen; the phonies were a penny a hundred. The true story of the Mdivanis is a much better story.”

ON PRINCESS ROUSSIE MDIVANI. “Long before the existence of hippies, she dressed in hippie style, but a very elegant Chanel version of it—boots, shiny raincoats, boleros embroidered with colored stones, beanies tuck on the back of her head.”

THE AUTHOR’S UNHEEDED ADVICE TO BARBARA HUTTON’S FATHER. “I recall an argument I had with Frank Hutton just before [Barbara’s] eighteenth birthday. He boasted of having succeed in keeping his daughter in the dark as to her wealth, at which I said, ‘That was criminal. She should have been brought up aware of it and of the duties it would entail.’”

CAFÉ SOCIETY VERSUS THE DECAFFEINATED KIND.  “At that time, New York society still existed and was still stratified. The descendants of the early settlers formed the top layer, but they were so conservative, thrifty, reclusive, and exclusive that their activities were too colorless to be worth recording and their names didn’t appear in the papers except as members of charity committees. Next came the descendants of the more swinging members of the Four Hundred, most of whom had country houses on Long Island’s North Shore. When they went to Palm Beach or some other resort, they mingled with the third layer—café society—as well as the Donahues, Huttons, Kennedys and other nouveaux riches, but they treated them like shipboard acquaintances, dropping them when they got back to New York.”

BARBARA HUTTON’S DEBUT IN SOCIETY. “Nothing that Metro-Goldwyn-Mayer produced on the screen in the way of a background for millionaires at play could compare to this ball. It was also one of the best debutante parties ever given. Most of us stayed for a breakfast of scrambled eggs and sausages at eight in the morning.”

A FORMER LOVER’S PRAISE FOR PORFIRIO RUBIROSA’S “CHARM.” “It was never hard and never soft. This permitted him to go on and on and on. It was the secret of his charm. I’ve never known anybody who could last that long.”

ON DORIS DUKE. “The daughter of tobacco magnate James B. Duke, with a tax-free income of close to $4 million a year, was to a collector of wealthy women what a Titian would have been to J.P. Morgan.”

PRINCE DAVID MDIVANI. Prince David was the only brother to see middle age, dying in 1984 at the age of eighty-four. He is also the only brother to have produced offspring. One of his two sons worked for the Malibu sheriff’s department for many years, before he ran afoul of the law and lead police on a thirty-mile care chase. David’s first wife, the actress Mae Murray, became homeless, living on the streets of St. Louis before being admitted into the Motion Picture Retirement Home. Read more about David Mdivani. 

LOUISE VAN ALEN. Louise remarried and spent the rest of her life out of the spotlight, dividing her time between an estate in Santa Barbara and an apartment in Paris. Read more about Louise Van Alen. 

HONEY BERLIN. One of the heiresses Prince David attempted to marry was Honey Johnson. He spirited her away from New York to Venice, but her parents successfully intervened. She then wed Richard E. Berlin, longtime president of the Hearst Corporation. Among their four children was Andy Warhol muse Brigid Berlin. Read more about Honey and Brigid Berlin.

PORFIRIO RUBIROSA. Though Porfirio Rubirosa's memoirs were never published in book form (and according to Alice-Leone Moats, they were tepid at best), there is an excellent profile of him in Thierry Coudert’s lavish coffee table book, Café Society, Socialities, Patrons, and Artists, 1920-1960. However, Courdert is incorrect on one point: Rubirosa did not marry Zsa Zsa Gabor’s sister Eva when his romance with Zsa Zsa ended. Courdert was perhaps thinking of Zsa Zsa's other sister Magda, who married Zsa Zsa's ex-husband, film director George Stevens. Read more about Thierry Coudert's Café Society.