Yet, do not despair. A consolation is that falsehoods can be absolute, capable of being proven untrue. We might be standing on quicksand, but at least we do not have to suffocate in it. All that is required is a healthy amount of skepticism.
We, the reading public, should consider ourselves not so different from jurors. That means authors are not judges, but witnesses. Their credibility must be scrutinized. That means delving into the their methodology, proficiency, and motivation as seriously as if justice depended upon it, and, in a general sense, it absolutely does.